The Image of the Big House as a Central Motif in The Real...

The Image of the Big House as a Central Motif in The Real Charlotte The image of the big house has long been a central motif in Anglo-Irish literature. From Maria Edgeworths Castle Rackrent (1800), it has been a source of inspiration to many writers. One of the reason s for the surge in castle rackrents (a generic term employed by Charles Maturin) through the 19th and early 20th century, is that many writers who used the big house as a backdrop to their work were residents of such houses themselves - writers such as Sommerville and Ross, George Moore and Elizabeth Bowen, were born into the ascendancy and wrote about an era and society with which they were familiar. However modern writers, such as Molly Keane and John†¦show more content†¦Sommerville and Ross have not focused on the physical disintegration of the Big House in The Real Charlotte, but as they based the novel on their experiences as part of the Ascendancy, we can see the corrosion of the upper classes stature and power through characterization and setting. The driving force of all Big House fiction is the isolation of the Anglo-Irish Ascendancy both physically and metaphorically. The country homes of the Ascendancy/landlords, were deemed Big Houses because of their grandeur and setting; they were huge in comparison to the cottiers mud cabins and labourers cottages of the Irish natives, thus were unrivalled in the countryside. Elizabeth Bowen accurately described their physical detachment from other social classes: with its stables and farm and gardens deep in trees at the end of long avenues is an island - and, like an island, a world. [3] Their disconnection was deliberate as they generally only interacted with other gentry in the confines of their estates, and consequently their only contact with the native Irish was in their role as master and servant. Although these houses were built to inspire awe in social equals and deference in the lower classes, as Terence Dooley states, such deference in Ireland was: tinged with a sense of resentment because they were built on what most tenant farmers would deem to have been confiscated land. [4] Adding to their image as usurpers was the fact that many wereShow MoreRelatedA Dialogue of Self and Soul11424 Words   |  46 Pagesrebellion and repression in the narrative and highlight in particular the reading of Bertha Mason, the mad wife, as the symbol of Jane’s repressed passion. This was later to become an accepted interpretation of Bertha. In relating the novel to Charlotte Brontà « the writer, they see the text as ultimately half-optimistic for women’s future in the prospect of a marriage of equals. Others were to read the ending as a compromise with contemporary patriarchal ideals of marriage. Reprinted from TheRead MoreMacbeth9435 Words   |  38 Pagesof  King Macbeth of Scotland, Macduff, and  Duncan  in  Holinshed s Chronicles  (1587), a history of England, Scotland and Ireland familiar to Shakespeare and his contemporaries, although the events in the play differ extensively from the history of the real Macbeth. In the backstage world of theatre, some believe that the play is cursed, and will not mention its title aloud, referring to it instead as the Scottish play. Over the course of many centuries, the play has attracted some of the most renownedRead MoreCoco Cola18335 Words   |  74 Pagesthe  United States Army,[42]  thus allowing the company to be exempt from sugar rationing.[43] The United States Army permitted Coca-Cola employees to enter the front lines as Technical Officers when in reality they rarely if ever came close to a real battle. Instead, they operated Coke s system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. As the  Allies of World War II  advanced, so did Coke, which took advantage of the situation by establishing new franchisesRead MoreCase Studies67624 Words   |  271 Pagessimple fictional accounts of situations and collections of actual organisational data and articles from public sources are not as effective for learning as fully developed cases. A comprehensive case presents you with a partial clinical study of a real-life situation that faced managers as well as other stakeholders, including employees. A case presented in narrative form provides motivation for involvement with and analysis of a specific situation. By framing alternative strategic actions and by

Birth Control, Pregnancy And Fertility Treatments

Over the years, views, knowledge and experiences of reproduction have been affected by many factors including race, gender, class and sexuality. It is often because of stereotypes that women are not given the best possible care when it comes to reproductive processes. This includes birth control, pregnancy and fertility treatments., I will explain how knowledge, practices and experiences are affected by the four factors mentioned above. Gender, race, sexuality, and class all have a great effect on the reproductive process. The first way reproduction is affected is by gender norms and stereotypes. In most societies, a woman’s job is only to give birth and take care of house work. That is the only place where a woman would be more important and useful than men (Almeling and Waggoner 2013). Even then, they are only more useful during the actually carrying of the child for nine to ten months. In every other part of the reproductive process, men and women share an almost equal responsibility. They are both needed to conceive the child, the child has of each parent’s genes. Once that is over, the men are practically useless. Only the woman carries the child, and only the woman gives birth to the child. Afterwards, parents should be taking care of the child together. This time between conceiving and birth is the only time society sees men as weak and useless Generally, women are seen as weak and fragile and not able to deal with much on their own. In some ways, this is true, evenShow MoreRelatedThe Effects Of Hormones On The Body896 Words   |  4 Pageschemicals that mimic estrogen in the body. (Fertility-Health.com, 2008-2015). What is interesting about estrogen in the body is that it is present in the male and female body, but usually only associated with female hormones. Xenoestrogens disrupt hormone regulation causing a variety of health problems. It is even starting to be found in babies at birth, proving that there are outside sources of this agent getting into our bodies and causing harm (Fertility-Health.com, 2008-2015). In men, an overloadRead MoreThe Ethical Issues Of Procreation Essay1389 Words   |  6 Pagesfirst technology is intra-uterine insemination (IUI). Intra-uterine insemination is a treatment that is used to increase the chance of fertilization. Such treatments can include the placement of sperm within a female’s uterus. This sperm can come from the husband or from a donor. Treatments can also include ovulation drugs that help the female release multiple eggs. Sperm and egg donation are other avenues of treatment within intra-uterine insemination. Sperm donation is more popular than egg donationRead MoreThe Benefits Of Intrauterine Insemination ( Iui ), And Surrogate Mother Arrangements1682 Words   |  7 Pagesfamilies, but have had difficulties in doing so. Aside from adoption, the possibilities for these couples include: Intrauterine Insemination (IUI), In vitro Fertilization (IVI), and Surrogate Mother Arrangements. While these options may result in a pregnancy, they are n ot without risk and must be considered prayerfully, as they carry a moral and ethical weight. First, Intrauterine Insemination, also known as artificial insemination, is a process commonly used for unexplained infertility in which speciallyRead MoreHuman Consumption Is Depleting The Earth s Natural Resources And Impairing The Capacity Of Life Supporting Ecosystems1389 Words   |  6 Pagesthe demographic transition). Strengthening family-planning services is crucial to slowing population growth, now 85 million annually,(Essential Environment, Human Population,page 118) and limiting population size to 9.2 billion by 2050. Otherwise, birth rates could remain unchanged, and world population would grow to 11 billion.(Essential Environment, Human Population,page 120). Indonesia is the 4th most populated country on the planet, making up 3.49% of the earths population, behind China, IndiaRead More Eating Disorders and Reproduction Essay2377 Words   |  10 PagesOne of the more serious problems associated with eating disorders that may convince a young woman to seek treatment, is the negative effect disordered eating can have on fertility, pregnancy, and child rearing in general. In multiple studies anorexia nervosa, bulimia nervosa, and eating disorders not otherwise specified, have been associated with infertility, low maternal weight gain, low birth weight in infants, increased neonatal morbidity, and problems in infant feeding (Stewart, 1992). Women whoRead MoreEssay about Fertility Treatments3798 Words   |  16 PagesFertility Treatments I. Introduction It is assumed by most that we will all be able to grow up, fall in love, get married, and then have children of our own. This is not the lifestyle that all people choose, but it is still the view accepted by the majority of society. What happens when the unthinkable occurs and a happily married couple is unable to get pregnant? This is a reality for 7.1%, or 2.8 million, of the married couples in the United States (Lenox, 1999). Today, there are manyRead MoreThe Sexual Division Of Labor1641 Words   |  7 Pagespregnant for years, having two miscarriages. According to Wilcox et al., 31% of pregnancies end in miscarriage, thus having two is not particularly noteworthy. Causes of miscarriages can range to an unfit fetus to consumption of caffeine and/or alcohol, and smoking. However, the latter miscarriage was at 28 weeks, well into the fetal stage. After this devastating loss, X pursued fertility treatments. Traditional methods of fertility enhancement are oral consumption, intra-vag inal, mechanical, and magico-religiousRead MoreIvf, The Procedure, Risks And Complications Of Ivf Essay1445 Words   |  6 Pagesconceive are looking for alternatives in childbearing (IVF 2016). This essay will discuss the history of IVF, the procedures, risks and complications of IVF. Lastly what alternative procedures other than IVF there are to assist child birth? In Vitro Fertilization is a fertility procedure in which medical physicians remove eggs from the ovaries of a female, fertilize them in a laboratory, and then replace the embryos back into the female’s uterus where they implant and growth begins. (Kamel 2013) The firstRead MoreFamily Planning2917 Words   |  12 PagesIntroduction Family planning is the planning of when to have children, and the use of birth control and other techniques to implement such plans. Other techniques commonly used include sexuality education, prevention and management of sexually transmitted infections, pre-conception counseling and management, and infertility management. Family planning is sometimes used in the wrong way also as a synonym for the use of birth control, though it often includes more. It is most usually applied to a female-maleRead MoreThe Birth Control Of Women937 Words   |  4 Pages Male Birth Control The birth control pill took the nation by storm when first being introduced over fifty years ago. When the oil was first introduced in the late 1950’s, numerous American women both single and married were thrilled (People Events: Mrs. America: Women s Roles in the 1950s , 2001). They were so open to the pill due to social factors that affected their reproductive lives (People Events: Mrs. America: Women s Roles in the 1950s , 2001). Since being introduced in the United

Public Utility of Regulatory Policies Act (PURPA) Free Essays

The Congress enacted Public Utility of Regulatory Policies Act (PURPA) of 1978 to answer the energy crisis that U. S. was facing (470 U. We will write a custom essay sample on Public Utility of Regulatory Policies Act (PURPA) or any similar topic only for you Order Now S. 1075). Section 210 of Title II provides that the act shall promote for the development of alternative energy resources by stopping the practice of electric utilities in purchasing power from non-traditional facilities (470 U. S. 1075). In addition, the act also authorized the Federal Energy Regulatory Commission or FERC to implement the act by promulgating rules necessary to encourage cogeneration and small power production (470 U.S. 1075). The function of FERC includes also the setting of rate of electricity (470 U. S. 1075). Moreover, the act required the rates to be just and reasonable and non-discriminatory and shall not exceed the incremental cost of the electric utility of alternative electric energy (470 U. S. 1075). Pursuant to said act, FERC adopted the maximum rate which is the incremental of full- avoided cost and required all utilities to purchase from qualifying facilities (470 U. S. 1075). The state of New York has set minimum rate of six per kilowatt hour. The appellant argued that it cannot pay such amount because its avoided cost fell below that amount (470 U. S. 1075). PROCEDURE: The Appellate Division of the New York Supreme Court granted the petition because the rate of six cents per kilowatt hour exceeded the federally mandated avoided cost rate (470 U. S. 1075). The respondent here appealed to Court of Appeals and it reversed the decision of the lower court on the ground that the federal law and the statute are complementary and the statute is consistent with the purpose of the act. ISSUE: Can the state require utilities to pay more than the full avoided cost rate for their mandatory purchases? HOLDING: Yes, the state can. REASONING: There is no question as to the rate implemented by the state because the Act authorizes it. The state can freely enact regulations or laws providing rates as long as it achieves the purpose of the Act. Furthermore, there is no substantial issue than can be debated and so the case is dismissed. DISSENTING: The Act and the state’s regulations should be clearly interpreted. The decision of CA is contradictory to the case in Kansas where the court held that the state regulatory commission could not set rates for purchases from cogenerations that were higher than the avoided cost (470 U. S. 1075). Moreover, the state may have jurisdiction to set the rates under PURPA but the extent of their authority shall be settled (470 U. S. 1075). In addition, Justice White found that there are various cases similar to this and the states also have different approaches as to the setting of the rate under the PURPA (470 U. S. 1075). These cases may occur again in the future and in order to avoid it, the issue shall be resolved. Furthermore, the Justice found the issue as important and open for debate (470 U. S. 1075) Works Cited â€Å"Consolidated Edison Company of New York, Inc. v. Public Service Commission of New York, et al (470 U. S. 1075). † 2003. The New York Times. 23 May 2008 http://caselaw. lp. findlaw. com/cgi-bin/getcase. pl? court=USvol=470invol=1075friend=nytimes. â€Å"How To Brief A Case. † 2006. 4Lawschool. com. 23 May 2008 http://www. How to cite Public Utility of Regulatory Policies Act (PURPA), Papers

CSR on International Business-Free-Samples-Myassignmenthelp.com

Question: Discuss about CSR on International Business. Answer: Abstract This paper mainly discusses about the impact of CSR on International business. It also talks about the several trends in the history of emergence of CSR. There is also the discussion of the pros and cons of the corporate and social responsibility of the well known International companies. The paper also goes on towards the discussion of the legal obligations that the companies must always take into consideration while adopting the CSR activities. There is also the example of many well known companies that have been often highly criticized because of the unethical and illegal activities that were taken up by hose companies. It also talks about the newest adaptations that have been made in UAE as a part of the joint effort towards taking up of the CSR activities. The importance of Corporate Social Responsibility on International Business CSR or the corporate social responsibility is a very important aspect of any and every business organization in the present day business scenario. In this modern day the needs and demands of people have underwent a sea change (Boulouta and Pitelis 2014). The business organizations have also realized that in order to flourish in the long run they need to take up several over additional responsibilities apart from just satisfying their customers. As a result of this the companies have started this new approach called the CSR or the corporate social responsibility. This is basically a new and innovative business model that enables the business organizations to promote sustainable development for all their stakeholders. This can be done by generating several social, economic and environmental benefits for each and every stakeholder. It is also very important for the multinational companies to be able to utilize their corporate social responsibility as a part of their overall business. Th is will not only benefit the society but also will be quite helpful towards the business organization itself. It is also very much essential for the Multinational companies to make sure that they are very much capable in taking up their responsibility towards the environment and also towards all their stakeholders (Boulouta and Pitelis 2014). This paper will be dealing with the influence of corporate social responsibility over the International Business. Research Methodology Qualitative analysis method has been used in order to get an overview of the emergence of CSR in the historical framework. Different aspects of CSR of the international companies have been described. This analysis has also dealt with the kinds of CSR that the global companies can deal. The results also show what can be the pros and cons of adopting the CSR activities. Hypothesis CSR activities will help in increasing the brand loyalty of the international companies. Brands loyalty is one of the most important aspects of the present market scenario. In order to survive in the long run, the companies will have to provide their customers with something that is beyond the reach of their competitors (Brammer and Mellahi 2015). CSR of the international companies can make the company reputation suffer. In order to carry on the CSR, the companies will need extra fund that will ultimately be gathered from the customers itself. This will make some additions in the usual price of the products. As the area of operation of internal companies is large they deal with many different customers. Each of them has a different mindset (Soeberg and van Zandwijk 2016). As a result of this, many customers may refuse to pay the extra additional price and switch over to alternatives. CSR will enhance the overall production, popularity and goodwill of the International business. Customers will not be reluctant to pay a bit more for purchasing the products of the company if they see a noble cause behind it like the companys effort to help the poor children for education, or compensating the customer losses, or donating for some social service (Tai and Chuang 2014). To analyze the importance of corporate social responsibility in international business 1930s- The term CSR for the first time came into act. It was perhaps because Professors A.A Berle AND Prof C.G Means at the Harvard University wanted to work upon something that would make the organizations much more responsible towards taking up more responsibilities after the Great Depression. 1960s-1970s- All the companies were being encouraged to take up the different CSR activities related to the social, environmental, economic activities. 1980s-1990s- IUCN created a world conservation strategy as per which the business organizations were asked to contribute towards a more stable economy, and also help in supporting the poverty stricken population. The triple bottom line business model was also invented. The corporate social responsibility is a new kind of business approach that has been used up by different business organizations. However in the recent years, all the different business organizations are demanding for raising the matter of the corporate social responsibility and making it compulsory for all the companies. All the companies usually play a very important role in the society. In other words, it is the different business organizations which are responsible for making the lives of people easy by providing them with all the necessary components of day to day life. It is therefore essential for the business organizations to contribute more towards the society. The companies must therefore try to play a very vital role in the society. However this must be noted at the same time that the corporate and social responsibility is not really a very new concept. It is something that has been present since time in memoriam. The concept of the corporate and social responsibility is basically aimed at using the environmental resources in a very sensitive way. In other words the business organizations that are mainly engrossed in the manufacturing of several goods and services must also know how to take up their responsibility towards the nature. The business organizations must not give priority only to money making but they must also keep in mind that they have some responsibility towards their environment as well. However the very origin of the corporate and social responsibility can be traced back into time of Bible and the holy Christian scriptures where God created The Earth and also man (Brammer and Mellahi 2015). This is a common fact that is known to all. However the most important connection that we can derive from here and relate it with the concept of Corporate and social responsibility is evident from the fact that man was instructed by God to fill the Earth and to govern it. Same is the case w ith business organizations. They must make sure that none of their activities are harming the environment in any way. They must also keep aside a certain portion of their profit for being donated in several social developmental works. As far as the Multinational companies are concerned, taking up the usage of the corporate social responsibility has become all the very essential. As they International business is usually carried on a very large scale, it is natural that they have to deal with a large number of stakeholders and also have to look after a large number of transactions taking place across several different countries. The main concept main concept of the CSR is a particular set of conducts that the companies must abide by while treating their customers. CSR comprises of several rules that the company will have to keep in mind while carrying on its day to day activity. CSR of the multinational companies will mainly be evaluated on the basis of the companys attitude towards the community. In other words, the CSR of the company will mainly be conducted through the waste management, elimination of wastes, efficient and productive use of resources of the company (Tai and Chuang 2014). However it must be taken into account that corporate social responsibility is not always the same thing for all the organizations. Many think that it is just related to legal considerations, while others may often consider it as a charitable means. As the multinational companies usually operate in many different countries, they often face many different kinds of problems and have to face many new kinds of social, ethical and environmental problems. The business organizations must be able to understand and take up their responsibility towards the society and must always try to do something good for the welfare of all the people of society. This can include activities like supporting the poor and the underprivileged people, or some contributions for the remote village areas by contributing a good amount of donations for street lightning and several other such activities (Brammer and Mellahi 2015).Corporate and social responsibility is also of great importance in teaching the companies about the unethical practices that they often continue like that of appointment of child labor, keeping the employees in general and specially the minor children as the bonded labor. As the CSR of the company is very much associated with the legal obligations as well, it is also very essential for the companies to pay very much importance to it. There are innumerable examples where the renowned and the well known companies have often neglected this legal obligation, Some good examples can be Nike, Nestle, James Hardie and several other such companies. This is really very much unfortunate that such well known companies which are very much involved in the global or the international business have been involved in such unethical and harmful activities. These activities were adopted and followed by these international companies only in order to satisfy their own personal benefits. Nike is a very well known universally establish company that was highly criticized for having overlooked its legal and ethical consideration by appointing and employing the young and minor children as labor In this way they were promoting or rather taking the help of child labor which is an universal crime. As a well known responsible company they must have contributed towards supporting the poor and the unprivileged children. Same was the case with Nestle as well. Though it is one of the most well known and u universally recognized company. Nestle has also been criticized on a large scale to have ignored the legal considerations and have used several unethical means. They have also made use of bonded child labor in order to utilize the supply chain for their products. Another such example can be that of James Hardie Company. One of the most important aspects of the corporate and social responsibility of the multinational companies must be to make sure that none of their activities are causing any harm to their consumers (Soeberg and van Zandwijk 2016). The central idea of the corporate and social activity of the companies is to contribute towards the well being of the society. However James Hardie products were harming the customers a great deal by creating asbestos related diseases. It was from the building materials of this company that the consumers were rapidly getting affected from the asbestos related disease. In such cases it was the prior responsibility of the company to have helped the consumers by providing them with ample compensations or by taking up the entire responsibility of bearing the treatment of the affected consumers. However nothing such was seen in this case. The company made up efforts from its own end to help those people. Another such example is that of Ford Pinto that went to such a great extent of risking up the lives of their customers by allowing a certain flawed car design to pass on (Tai and Chuang 2014). Though it was known to the company that this kind of a design will have fatal results, they allowed this model to be designed only because it would have been cheaper for them to pay off the law suits very easily. This flawed model of the car had resulted into the accidents and death of many customers. Hence, it is very much evident that the legal considerations are very much a part of the corporate and social responsibility of the companies which they must always adhere to. There are several pros and cons of the corporate and social responsibility that is taken up by the companies. Advantages of CSR on Companies In the present day scenario all the multinational companies have to maintain a very good customer relationship in order to maintain their image worldwide. This is very much related to the trust, consistency and the credibility. Maintaining a good CSR is likely to enhance the relationship between the company and the consumers. The increased consumer attachment is likely to bring many financial benefits for the company (Wood 2015). Improved innovation and competitiveness The multinational companies will be able to use the CSR as a very good opportunity of increasing their innovation. CSR usually acts as the opportunity identifier for the companies because many stakeholders will be sharing their valuable feedbacks that the companies can use for their betterment (Hadfield and Measham 2015). Positive publicity It is needless to state that in the modern day business scenario needs to pay huge attention on its publicity so that they can enjoy a very good reputation across all the regions of their operation. A good CSR will always help in increasing the publicity of the company. This is because the consumers will never mind to pay a little extra for buying the products of a company if they see a noble cause behind it (Brammer and Mellahi 2015). A very good example can be the advertisement of many companies that are often telecast on television in order to make the customers aware about the CSR of the companies. The advertisements show that buying several products of that company will help in contributing towards the education of the poor children or for the medical treatment of the poor who cannot afford it on their own. This will make more customers interested in buying the products of the company and the reputation of the company will also be enhanced. Disadvantages of CSR on companies Shift from profit making objective Though it is said that CSR always helps in making the company have a long lasting and good reputation but at the same time it also makes the company shift its attention from the profit making objective (Wood 2015). In the attempt of promoting the welfare for the community, the companies start keeping aside their funds and other resources. This however makes the company pay much less attention on its shareholders. The companies often forget that they have to work for their stakeholders and also make profits for them. Company reputation takes a hit As per the policies of the CSR, the companies need to disclose all their errors to the customers regarding their products. Often this creates a negative impact on the customers when the companies have to declare their already sold out products as flawed and call them back. This takes away the customer base from the hands of the company and also earns them a very negative ratio. Increase in the cost of production The companies will naturally have to bear a huge amount of expenditure in order to adopt and carry on with the CSR activities. If the companies want to keep aside and use a certain amount of their profit for some of the welfare activities of the company, then this extra fund has to be somehow raised by the company (Hadfield and Measham 2015). This can only be arranged if the company takes extra amount of money from their customers. However the customers might feel reluctant in paying more prices for the products. This is because of the fact that not every customer is of the same type. Particularly in case of the multinational companies this is very much visible because these companies have to operate over a large number of areas and the economy of all the different regions is also different. Hence, the customers operating in such large area of operation will not be of the same mindset. So, some of the customers will be reluctant to pay extra amount of money for the same products. At the same time there will be some customers who will have no problem in paying the extra additional price of the product if the company is having a noble case behind it. Legislations and provisions related to CSR As the multinational companies are the ones that usually operate over a large area they often have to face many different kinds of legal obligations as well. Different countries have different kinds of legal system. Often the legal system of many countries are too much complicated a d the companies have to suffer through a lot of difficulties in order to get the legal formalities done (He and Lai 2014). However if the companies are to carry on with their CSR properly, then they will have to undergo with all these difficulties and the legal formalities done. They will have to keep this in and that they cannot ignore the legal considerations of they are o promote the welfare of the community in the long run. Companies like Nestle have been highly criticized to have been involved in many unethical and illegal practices thus having overlooked the legal consideration of their corporate and social responsibility. Hence, it can be stated that in the modern day scenario it is very essential for the MNCS to take up the CSR activities. Though the companies will have to undergo several difficulties in this process, but they will have to overcome it. However they companies will have to keep pace with the 21st century scenario and they have to emphasize on a multidimensional aspect. They have to take in consideration the area of their operation, the demographic and the psychographic aspects of the consumers, the geographical location of their outlets and several other such factors (He and Lai 2014).. The companies will have to realize the fact that they can and must take an active participation in the pro motion of the social welfare. Particularly, the MNCs have a huge scope for this. Taking up the CSR activities will also enable the firms to maintain a good reputation all over their areas of operation. Many important companies all over the world have started taking up many important steps towards t he economic and social development. There are many important companies that have taken up many important CSR activities in order to serve for the welfare of the community and also for creating a good brand image for themselves. Some of the important and well known companies that are known for best CSR activities are Google, The Walt Disney Company, Microsoft and many others. One of the important influences that CSR has over the international business is the rand loyalty. It is a known fact that the present market scenario is a very competitive one and the companies need to work hard in order to survive in the long run. One of the most important moves that can be taken by the companies to establish the brand loyalty is by taking up the CSR very seriously. Consumer loyalty is however very tough to earn. The company has to make proper research and development in order to know the expectation of the customers. The companies have to keep in mind that they need to do something that is very unique and that makes them differen t from their competitors. They have to satisfy the customers to such an extent that is beyond the reach of their competitive firms. Only then the consumers will consider buying the same product from the same market even in future and under any kind of circumstances. Companies based in all the countries have started taking up many different kinds of CSR activities in order to sustain in the long run. Countries like UK, Australia have already made several improvements in order to expand their CSR activities. A major change has also been seen in UAE in terms of the CSR. They have adhered to the Global Compact which is the Worlds largest sustainability initiative. Many stakeholders from all over the world have joined hands in this initiative and launched this UN global network in Dubai. As a part of their CSR activity they have started focusing on new projects like setting up solar street power. This is an effort to reduce the energy consumption. They have also started working on women empowerment. As a part of this, the HeForShe campaign has also been launched. Conclusion Hence, it can be concluded that CSR activities have influenced the global business a great deal and has also helped it in many different ways. CSR will help the company to create a deep relationship with the customers. It will enable to enhance the brand loyalty of the company. This in turn will be influencing the profit maximization of the company. This will be beneficial to the company on both parts. It will not be harming the profit maximizing objective of the company and will also enable the companies to carry on with their CSR activities. Hence, establishing and using the CSR guidelines for any industry is of utmost importance. References Berlan, A., 2016. Whose business is it anyway: Children and corporate social responsibility in the international business agenda.Children Society,30(2), pp.159-168. Boulouta, I. and Pitelis, C.N., 2014. Who needs CSR? The impact of corporate social responsibility on national competitiveness.Journal of Business Ethics,119(3), pp.349-364. Brammer, S., He, H. and Mellahi, K., 2015. Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability.Group Organization Management,40(3), pp.323-352. Capaldi, N. ed., 2013.Encyclopedia of corporate social responsibility(Vol. 21). New York: Springer. Fairlie, P. and Svergun, O., 2015. The interrelated roles of CSR and stress in predicting employee outcomes. In11th International Conference on Occupational Stress and Health, Atlanta, GA. Hadfield, P. and Measham, F., 2015. The outsourcing of control: Alcohol law enforcement, private-sector governance and the evening and night-time economy.Urban studies,52(3), pp.517-537. He, Y. and Lai, K.K., 2014. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image.Total Quality Management Business Excellence,25(3-4), pp.249-263. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business,51(1), pp.23-34. Laczniak, G.R. and Murphy, P.E., 2015. Marketing ethics and CSR in marketing: research challenges for the next decade.Handbook on Ethics and Marketing, p.1. Okoye, A., 2015. The UK Social Action, Responsibility and Heroism (SARAH) Act 2015 and corporate social responsibility (CSR): potential connections.International Company and Commercial Law Review,26(12), pp.373-376. Rahim, M.M., 2013.Legal regulation of corporate social responsibility: A meta-regulation approach of law for raising CSR in a weak economy. Springer Science Business Media. Sauerbronn, F., Diochon, P.F., Mills, A.J. and Raufflet, E. eds., 2017.The Dark Side 3: Critical Cases on the Downside of Business. Routledge. Soeberg, M.J. and van Zandwijk, N., 2016. Asbestos and Malignant Pleural Mesothelioma.Malignant Pleural Mesothelioma: Present Status and Future Directions, p.115. Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility.Ibusiness,6(03), p.117. Wood, M., 2015. An Investigation Into Nestles Efforts To Establish Credibility In Its Global Cocoa Supply Chain