Nestl S Corporate Strategy Analysis

Rational model 2 l. Vision statements Concerned with the desired future state of the company. What do we want to be?  « I will bully a motor car for the great multitude†¦ Lit will be so low In price that no man making good wages will be unable to own one†¦ When I am through, everyone will be able to afford one and everyone will have one. Henry Ford Me are committed to enhancing the quality of consumers lives through nutrition, health, and wellness. Our mission of â€Å"Good Food, Good Life† is to provide the best tasting, most nutritious choices In a wide range of food and beverage categories and eating occasions, from morning to night. † Nestle A. Goal B. Scope C. Advantages II. Mission statement Provide stakeholders with clarity about the overriding purpose of the organization.Why do we exist? â€Å"To organize the world's Information and make It universally accessible and useful† Google â€Å"To be the most successful computer company in the world at delivering the best customer experience in markets we serve† Dell Ill. Goals French market IV. Objectives Principal objective of corporate strategy: to maximize shareholders wealth through achieving maximum sustainable profits. Societal value add Increase shareholder value